The Al Pascià website is being renovated

For 110 years the door of our shop in Milan has been open to welcome you to the world of pipes, and it is already 20 years since we opened a window on our website to welcome you when you are far away. The key to keeping both of these open is our long history that constantly determines our decisions made for the future. 

Our new site has arrived after two decades of online experience where we have always sought to keep pace with the latest developments, and thanks to you we have been able to gradually improve our virtual meeting point. Looking back, it seems incredible how far we have got today. We were there when you dialed up with a 56K modem that could only be done on your computer at home, forget ADSL and smartphones. We were there when you posted photos online by scanning them first, because digital cameras hadn’t existed yet, when comments were exchanged through newsgroups, then forums and no one could have foreseen the social network revolution. We were there when communication was only one way, from us to you, and not like the present through constant interaction in order to grow together. We were there then, we are here now, and will continue to be with you in the future. 

It is precisely for this reason that we have reprogrammed the site’s codes to make it more user-friendly. The new platform aims to improve purchasing experience and enable you to have as much information as possible on the item that you are looking for with just a few clicks, especially when you are unable to come to our shop.  The changes made are evident: more pictures will be displayed that will be more accessible, just as the settings of the site’s private section will be extended. New tools will be available to enable you to better manage your browsing experience of the website and thus avoid wasting too much time. You will also be able to view all your purchases by accessing your order history. In the event that you have some queries that are not answered by the site, you can reach us personally via live chat. Every kind of information will be available just where you need it, just as finding the perfect pipe will be so much easier. Our “Moments” blog will also offer new, unique experiences thanks to its attractive, modern design, continuing to provide fresh insights into the world of pipes. 

As in any new beginning we are excited and also slightly afraid. This is why we will ask you to be patient travelling companions in this initial phase and make allowances for any technical problems that may arise. Please let us know what you think, as your comments and advice will certainly help us to improve our website. 

Welcome aboard and we hope you enjoy browsing our new site. www.alpascia….